Chiropractic Marketing - Get New Patients From Social Media
by: Dr.MatthewLoop |
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Chiropractors have long been deficient when it comes to innovative marketing. Most fail to learn or apply the important lessons of business management when it comes to their practice. They have a great deal of technical knowledge, but lack common business sense. Times are changing, however, and those who are willing to open their minds to new ideas will see themselves pull ahead quickly from the pack. A slowing economy doesn't need to be a threat when you have the tools to effectively market your business in today's digital world.
The very face of marketing has changed dramatically even over the past three years. The greatest contributing factor to this is the methods of communication that are being used by people professionally and socially. Only those who are willing to take the leap and establish themselves in the world of Web 2.0 will survive in the long run. Social networks like Myspace, YouTube and Facebook have become the online meeting place for people looking for everything from love to products and services.
I've been teaching chiropractors and many other professionals to leverage social media (like the above mentioned) for the last 3 years now. I'm the author and creator a system that has literally transformed the chiropractic profession and the way successful chiropractors market overnight.
When I was first on these social networks, I knew there had to be a way to harness and leverage them to get massive amounts of new patients coming into my office. That's when I began the countless hours and months testing and perfecting a system that continuously gave me incredible results.
Social networks are free to join, and anyone can become a member. You are able to set up a public profile and join a vast, global community of people from all walks of life. The key to working in these communities, however, is not as simple as signing up and sending spam advertisements to other members. In fact, doing just that will get you kicked off the site and/or irritate other members to the point that your reputation will be virtually worthless. Those who have failed at social networking are guilty of just this type of behavior. The key to getting the most out of your efforts on these sites is working with someone who has experience doing the same thing.
The key to marketing in social networks comes down to credibility. If people perceive you as trustworthy, normal, and friendly you will be welcomed as a 'friend'. If however, you attack your contacts with a traditional marketing campaign, you will fail miserably. You must be able to give your contacts and friends something of value. Serious thought needs to be put in to the design of your profile page, and the kind of information you place on it. To compete in Web 2.0 your pages must be interesting, informative, and most importantly-fun
Let me leave you with a couple simple tips about chiropractic marketing on Myspace. Never send a friend request without a polite message! This is Myspace 101 stuff that is very important since you want the person to know how you ran across their profile. Always include videos on your profile, as it makes people stay on your page for a longer period of time and holds interest. Now, I'm not talking of all chiropractic videos either. People want to know the real you, not just what your profession is!
Social networks will open you up to a whole, new world of fun and profitability if you have the proper and necessary guidance to do it right the first time
About the Author
Ever curious how to use social media to get an extra 10-15 new patients / month with Chiropractic Marketing strategies? Find how to make $30,000 + / month with this dummy-proof social media / SEO video training series. Visit http://dcincome.com now to learn more.
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