Sales Letter Tips and Tricks
by: RayEdwards |
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This article will directly reference Dan Kennedy's book The Ultimate Sales Letter to discuss a few ways to maximize your sales letters. Dan Kennedy is one of the foremost copywriters on the market and his books come highly recommended.
Copywriters are a little unique in that they use their own work to bring in more business. If your work has been inconsistent you should consider using a sales letter to generate leads. Once you figure out how much business you can expect from a certain amount of sales letters sent out, you can better control your work load. You can make sure you have business when you want it; you can send more letters out when you have more time to work or you can send out less when life get busier.
A sales letter can help you make more money from your telemarketing clients, or help gain new telemarketing clients. Telemarketing has become much more difficult in recent years due to new laws and extremely high turnover. A well made sales letter can make telemarketing more effective and potentially reduce turnover. If you can quantify your savings and train employees in better sales techniques, other telemarketing clients will want your business because you have demonstrated yourself effective in their difficult field.
Approaching doctors and dentists is the last little tid-bit to help maximize your sales letters. These professionals are often looking for more clients. A well-made sales letter could help stimulate their referrals.
These were just a few ideas from Dan Kennedy's book. This book is very helpful by revealing new sources of business. Hopefully this article will help you make more money as a copywriter.
About the Author
For an inside look at the techniques of a top direct response copywriter, check out the membership site of Copywriter Ray Edwards. There you'll find many marketing resources and copywriting advice.
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