One word that should be stressed in every business writing course
by: MikeatBusinessWritingCourses |
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I would like to introduce one of the most important words in business writing, but before I do a little background is needed:
Most business writing is aimed at persuading someone to do something.
Whether suppliers, customers or employees the objective is the same! - to persuade the reader to act.
If you want them to do what you say, then you have to grab their attention over all of the other mail
So you need a headline that makes them want to read your message! - and for that curiosity is helpful
So now to a very powerful word ? the word is THIS or THESE.
ne of the most famous advert headlines which sold a fortune in writing courses was ? Do you make these mistakes in English?
See how powerful the word THESE is it makes you read the copy to find out which are the mistakes.
You can model on this headline in many different ways.
Do you make these mistakes in copywriting?
Are you using this little known method for growing leeks?
This is the true secret of growing a giant cauliflower!
In your next letter use THESE in the headline
Business writing courses are helpful for many to discover the proven ways to write.
About the Author
Before writing any other letters or adverts go take a look at Mikes writing secrets on business writing at Business Writing Courses and download free reports on Business Writing
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