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People love to learn about other people, and interviews are an effective way to accomplish that learning. Successful interviewing is not simple, but there are basic steps you can take to make sure your interviews are successful and that you come up with interesting, useful information about those you interview. Here are five such basic steps, whether you are doing an in-person interview or a remote interview by telephone or email:

The Great American novel is, right at this minute, right there on the tip of your toes. (People still wonder why you learned to type with your feet; and you would write a funny story based on that, if you could only decide how to get it started.) If you could just come up with a title, you might be able to go on to the first paragraph. Sound familiar?

It seems it would be a snap to write a short article of five hundred to a thousand words. After all, you're knowledgeable in many subjects, you're intelligent and you're a talented writer who enjoys writing. So why do you face that dreaded writer's block when you sit down at the keyboard?

Credible writing starts with sound research. Then use your own experience to develop your material and you will write more authentically.

In a previous article, I discussed using audio to get more testimonials on your site. There are other great reasons to use audio, as well. Audio is a "secret weapon" that can boost your conversions. If you do it right, it will increase your sales.

Great testimonials - whether audio or video - can make a huge impact. Yet marketers struggle to find enough good testimonials for their websites.

There are three simple mistakes that are made by copywriters. Since the goal of direct-response copywriters is to get as many sales and opt-ins as possible, these mistakes should be avoided.

Today's topic is all about using niche marketing to improve the bottom line of your business.

You might be wondering, like many marketers, if product launches still work. Everybody knows the techniques, everybody knows how to do it, we all see it comingdoes the formula still work? Why do they do them?

A lot of online copy is filled with hype that turns readers off, turns clients off and, frankly, turns other copywriters off! Yet a lot of copywriters are guilty of writing hype-filled copy. I must admit, I've been guilty of it myself (probably more than once)! How do we avoid the trap of writing copy that sounds "hype-y"?

If you want to get better results from your ad copy, there are some great books that can help you. These inexpensive books can teach you a great deal about writing copy and marketing. Some of the best books are on copywriting, though you may be surprised how much you can learn from books that are off-topic, too.

Let's get one thing straight right up front: I don't believe there is such a thing as Writer's Block. I believe it is a mythological beast that we've created. In reality, there's only a state called "not writing".

These days a phrase I hear a lot from Internet marketers is: "Ray, I can't get people to opt-in to my squeeze page any more. It seems like people don't opt-in like they used to." Are you nodding your head, right now? "Well, duh, Ray."

Today's subject deals with list-building. I get many questions from people who want to know how to build a list quickly to improve their business.

Ask for an opinion about long copy, and you will get it! People think that it doesn't work, it's old-fashioned and nobody reads it. Well, I'm here to tell you that reports of the death of long copy have been greatly exaggerated. Long copy sales letters are not dead.

Millions of people worldwide run online businesses, but do not have English as their primary language.

One of the best and most popular ways to promote your website is by writing articles. This is not only easy, but free. You may wonder why your article isn't getting published or passed around. No one is probably reading it. Before you encourage people to pass it around, you need to encourage people to read your article.

Before writing an article, have you ever felt overwhelmed by a blank sensation, not knowing where to start?

Persuasive writing is a mindset that focuses on the reader rather than the topic. Writing to persuade means that you never forget that you are writing to persuade a reader.

If you want to build your home based business you will have to promote it online. There are many ways to go about online promoting that are free or very low cost. Unfortunately many of the free advertising programs, the one's that look and sound great, are the least productive. Building your home based business using the proper tools is key.